Is my product right for a Direct Response TV campaign?

There are exceptions to every rule, but here are some basic guidelines. A product is right for a direct response tv campaign if it meets the following criteria:

WIDE APPEAL

The product in a direct response tv campaign should have mass appeal. Niche products tend to not do well. Ideally, there will be a wide range of demographics interested in your product. Products that appeal to the natural desire to look good, make life easier or increase wealth tend to do well. If it’s a proven DRTV product category that is a plus but sometimes the first in a category can stand out (i.e. our Aerobed campaign).

DEMONSTRATABLE

Products that are easy to demonstrate on television get the best response and dramatic before and after pictures can make a big difference. The more a product can be visually displayed the better.

SUFFICIENT MARGINS

The media expense creates a large cost per sale in an infomercial campaign. So, there needs to be sufficient margins to make a campaign viable. Generally speaking, there should be a minimum of a four times markup from the actual cost of goods to the selling price.

RESULTS PRODUCERS will give a free, no obligation analysis of the viability of your product for direct response TV. We will tell you if we think it will work. We don’t want to waste your money.

Posted in FAQ and tagged , , , , .