Michael Loftus – Director of Photography

Michael Loftus has been working with us since 1992 as our primary Director Of Photography.

He has the experience and technical expertise to make people and products look beautiful. He was acclaimed for producing the DRTV industry’s first all HD infomercial for Direct TV, a Results Producers production. In addition, he has been the DP on a number of traditional national TV commercials for clients like Pepsi, Belvedere, Zoloft, and MetLife. His lighting and video skills have also been used to shoot national promo campaigns for traditional shows like Ellen, Tyra, and Extra. Our clients certainly don’t pay a fortune, but Michael makes it look like they do.
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